The sneaker industry has gone thru many evolutions over the past 30
years. From the emergence of global brands like Nike, Jordan, Adidas and Converse to high-end designer sneakers from Gucci, Armani to Polo, now the newest development in the sneaker business is the custom sneaker designed for organizations, schools, entertainers and celebrities. Sneakerscustom.com, based in metro Atlanta, is the new trendsetter.
Owned by entrepreneur Tariq Edmondson, Sneakerscustom.com is a new, innovative
way to generate income for schools, organizations or anyone with aspirations of making
their own sneaker brand. The first product launched by sneakercustom.com is a beautiful black canvas sneaker with red & green trim that’s an instant eye-catcher. Inspired by the design of the Converse Chuck Taylor, the Red, Black & Green sneaker is quickly becoming a favorite for conscious African-Americans in the USA, Caribbean and even the United Kingdom.
“My inspiration came about a year and a half ago, I saw all of the other big sneaker
companies, and thought that a sneaker product featuring the red, black and green would
make an impact”, Tariq explains.
The company has created an innovative distribution pipeline by selling direct to
wholesalers and consumers via the website. The Sneakerscustom.com wholesale program features a low-cost system for other entrepreneurs to get involved in a fast-growing business. The wholesale program offers 50 custom sneakers for $1,000. Each sneaker retails for $40.00USD, which allows the wholesaler to make a profit of $20.00USD per pair.
The potential for emerging niche markets to have their own custom sneaker is unlimited.
Within a few months, all types of organizations have made requests to create their own
sneaker line. The Harambee Leadership Academy based out Columbus, Ohio made the
Red, Black and Green sneakers the official sneakers for their school. Practicing the
principles of Ujima, which means “cooperative economics” Sneakercustom.com will
empower anyone who has the aspiration of being an entrepreneur. “We’re helping to
empower organizations in the community with our sneakers, which in turn generates
income and pride back to the community”, says Sneakerscustom.com CEO Tariq
Edmondson.
“I’ve had calls from all over; Malaysia, Brooklyn, Dallas, Florida, Washington, Detroit,
Chicago, even California. Plus, the website has received requests from Germany, The
Netherlands, Canada, France, and Jamaica”, Tariq explains.
The first sneakers were officially released in June 2015 and are available globally thru the website and from authorized wholesalers. “This is the new way to reach niche consumers, I’ve been collecting sneakers for over 20 years and like the Red, Black and Green sneakers with the Africa logo on the side…I plan to join the team and become a wholesaler”, says Brian Lassiter, entrepreneur and sneaker collector.
Always on the cutting edge, Sneakerscustom.com has several new sneaker designs ready
for Fall of 2015. To learn more about our line of products visit www.sneakerscustom.com
or connect with us on Facebook and Twitter.
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