Be Well Fabulous Black Woman Tour

There’s no secret that black female entrepreneurs are on the rise. In fact, they are the fastest growing group of entrepreneurs in the world. According to the State of Women Owned Business Support Report (2015), out of the 30% of women owned businesses, African American women control 14% of these companies, or an estimated 1.3 million businesses, employing 297,500 workers and generating $52.6 billion in revenue.

 

Demarra Gardner is one of those black women who started her business in 2008. After years of offering organizational development and executive/life coaching services, she felt drawn to do something targeted towards black women. “One night I literally woke up around 2 a.m. with this idea and then immersed myself in research for weeks. After a while, I discovered that there were no comprehensive, one stop shop, business support programs for black women. That’s when Black Women About Business (BWAB) was born.”

 

BWAB is a program for black female leaders looking for business, leadership, and wellness support. Business planning, executive/life coaching, training, and retreats are part of their core services. “When we say retreats, we mean any event that takes away from our normal surroundings, that allows us to relax, connect with like minded women, and learn about all things wellness”, says Gardner. One of the ways they provide retreats is through their Be Well Fabulous Black Woman tour which was designed to inspire, educate, connect, and heal black women. The tour will have stops in Kalamazoo/Battle Creek, Detroit, and Grand Rapids. The Detroit tour stop is on May 14 from 9 a.m.-5 p.m. Dr. Lynn Richardson, MC Lyte’s business partner and financial celebrity expert coach will be headlining the tour, along with The Black Health Academy and AfroBeat Fit.

 

When asked why Demarra was compelled to start BWAB, outside of the vision she had in the wee hours of the morning, she expressed that the work was deeply personal. “I have immense pride in who I am as a black woman-it’s central to my identity. I want to provide a platform where black women can be exactly who they are and be wildly successful in business. In so many business spaces we feel forced to shrink. The lie we feed into is that we have to fit in to succeed. And I believe that our uniqueness, our authenticity, our vulnerability is what really makes us shine, not just in business, but in life.”

 

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