Have you ever wondered what it takes to become the Woman of the Year, shaping not only the healthcare landscape but also championing community empowerment? Meet Alfreda Rooks, whose unwavering commitment to health access and community service has earned her the 2024 Washtenaw Woman of the Year title and is inspiring a ripple effect of positive change.
Alfreda Rooks, Director of Community Health Services at Michigan Medicine, has been named the 2024 Washtenaw Woman of the Year by United Way for Southeastern Michigan. The prestigious honor will be bestowed upon her at the annual Power of the Purse event on March 20, 2024, hosted at the Morris Lawrence Building on the campus of Washtenaw Community College.
The Power of the Purse initiative, organized by United Way for Southeastern Michigan’s Women United group, stands as a inspiration for women taking proactive steps to address community issues. Since its inception in 2009, the event has garnered immense support from the community, contributing over $250,000 towards programs empowering women. The recognition of Alfreda Rooks serves not only as a celebration of her personal achievements but also as a testament to the transformative impact that dedicated individuals can have on their communities.
Pam Smith, Senior Advisor at United Way for Southeastern Michigan and a member of the Power of the Purse committee, extolled Rooks as an embodiment of the initiative’s core values. Smith expressed, “Alfreda exemplifies what the Power of the Purse initiative is about: women taking action to address community issues. Her caring spirit and generous commitment have changed our community for the better. Her caring sprit and generous commitment have changed our community for the better and we are proud to acknowledge her with this award.”
Rooks’ influence extends beyond her role at Michigan Medicine. Her passion for community service and advocacy has made a profound impact on the University of Michigan community. Not only has she served as the workplace campaign co-chair for three years, but she has also been an active volunteer for United Way and various other community nonprofits. Her dedication to uplifting the community through philanthropy and volunteerism has left an indelible mark.
“I am honored to receive this recognition from United Way,” Rooks shared humbly. “I believe that because of what I have been given, it is expected that I will give back. That is what comes with the seat that I sit in, where I am at in the generations of the family. It is not just about giving back to my family, but it is giving back to make whatever little corner of the world I have a little bit better.”
Rooks views her contributions to the community as a mutually beneficial exchange. Her philosophy revolves around the idea that while she may give something to others, the learning and enrichment she gains from every interaction far surpass the tangible contributions she makes.
Black women leaders in community health philanthropy, such as Alfreda Rooks, are channeling resources to pioneer initiatives addressing the social determinants of health. By focusing on accessibility and inclusivity, their collective efforts aim to break down barriers that have long hindered underserved communities from receiving equitable healthcare.
As a Healthcare Administration Professional with over two decades of experience in Healthcare Program Leadership, Rooks has been a trailblazer in addressing social determinants of health. In her role as the Director of Community Health Services at the University of Michigan/Michigan Medicine, she has led efforts to improve health outcomes and equity of care. Her passion for community service and problem-solving is evident in her proactive approach to creating programs and services that address the root causes of health disparities.
The Women United network, a national initiative by United Way with over 55,000 members across 137 U.S. communities, celebrates Rooks as a symbol of the most successful philanthropic effort of its kind.
The Woman of the Year recognition has continued to thrive following the recent merger with United Way for Southeastern Michigan. Past recipients of this esteemed title include notable community leaders such as Kathy Sample, Jimena Loveluck, and Dr. Lori Pierce. The upcoming 2024 Power of the Purse Event will be chaired by Lynette Findley, carrying forward the tradition of honoring exceptional women making a difference in their communities.
Philanthropy is instrumental in creating positive change within communities, transcending mere financial contributions. It serves as a catalyst for fostering community engagement and empowerment. Through collaborative efforts with community members, philanthropy identifies specific needs and cultivates sustainable solutions that align with cultural contexts.
The emphasis on long-term impact underscores the significance of investing in building sustainable health infrastructure. This encompasses supporting education and training for healthcare professionals from underrepresented communities, establishing community health centers, and advocating for policies that advance equitable healthcare. Rooks’ philanthropy work plays a vital role in addressing societal needs and promoting lasting positive transformations.
Alfreda Rooks’ journey from a dedicated healthcare professional to the Washtenaw Woman of the Year exemplifies the transformative power of passion, commitment, and a genuine desire to create positive change. As we celebrate her achievements, let us also be inspired to contribute to our communities in ways big and small. Congratulations Alfreda Rooks!
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