“This is a platform that does not just report culture, it has helped define it.” — Chloe Gibert
Baller Alert has announced the appointment of Detroit native Chloe Gibert as its new Chief Marketing Officer. Known for her innovative approach and intentional storytelling, Gibert brings a proven record of success and a unique ability to blend creativity with strategy.
Baller Alert is one of the most influential digital media platforms in entertainment. The company reaches more than 18 million combined social media followers and generates over 1.2 billion monthly impressions across Instagram, Facebook, X, TikTok, and other platforms. The brand delivers entertainment news, exclusive interviews, and original content that engages and inspires its Gen Z and millennial audiences, both online and through its dedicated Baller Alert App.
In her new role, Gibert will oversee brand partnerships, platform growth, storytelling, data strategy, and community building, ensuring that Baller Alert continues to connect culture with commerce.
“Stepping into the role of Chief Marketing Officer means I am part of shaping the brand’s vision, not just how it looks or sounds, but how it moves,” says Gibert. “My role touches everything from brand partnerships and platform growth to storytelling, data strategy, and community building. I help guide the connection between culture and business, making sure that every campaign, collaboration, and piece of content reflects both our audience’s reality and our creative ambition.”
For Gibert, Baller Alert represents much more than entertainment. It is a cultural pulse that reflects and shapes today’s conversations.
“I have followed the brand for years and admired how it has remained authentic, bold, and community-driven in an industry that changes every day,” she explains. “What drew me in most is that it is female founded and led, combined with its reach and impact. This is a platform that does not just report culture; it helps define it. Taking on this role allows me to expand that legacy and build new bridges between media, entertainment, and social impact.”
Before joining Baller Alert, Gibert made her mark in global marketing, contributing to campaigns for Adidas and Claire’s, as well as working with boutique agencies and major networks including Edelman and McCann. Throughout her career, she has focused on uniting creative and strategy teams to deliver clear, cohesive, and compelling campaigns.
At Adidas, Gibert helped improve collaboration among go-to-market, merchandising, and strategy teams to strengthen creative alignment across digital and experiential channels. During her time at Claire’s, she supported the brand’s refresh by managing creative development for seasonal campaigns and digital content, connecting internal teams with external partners to bring new concepts to life on time and within budget.
Gibert describes marketing as the ability to tell stories with strategy, transforming values, vision, and voice into narratives that people genuinely care about. With her creative leadership, thoughtful approach, and passion for culture, she is poised to lead Baller Alert into a new era of innovation and influence.
“This moment is not just about a title; it is about stewardship,” says Gibert. “I am stepping into a role that carries legacy, influence, and responsibility to both inspire and inform. My goal is to ensure that every move we make leaves the culture better than we found it, smarter, louder, and more connected.”
