98Forward Public Relations Commits to 25 Acts of Kindness in Detroit for 25th Anniversary Celebration
98Forward, the largest Black-owned full-service strategic public relations and communications agency in Detroit, is celebrating 25 years of providing exceptional services to a diverse range of clients. Since its founding in 1998, the agency has worked with companies, nonprofits, individuals, and other entities across the region, helping them to connect authentically with their audiences and tell their stories effectively.
The agency has gained recognition for its award-winning services, unique expertise, and communication solutions that prioritize diversity, equity, and inclusion. These values are reflected in the agency’s work, and its dedication to promoting these values has enabled it to become a leading PR firm in the region. Through their commitment to community service, the agency demonstrates its dedication to making a positive impact on the communities it serves.
As part of its 25th-anniversary celebration, 98Forward Public Relations has pledged to carry out 25 acts of kindness in Detroit, the city where the agency has been based since its inception. The acts of kindness aim to give back to the communities that have supported the agency over the years.
The agency originally founded by Georgella Muirhead and the late Bob Berg as Berg Muirhead and Associates has grown to be one of the region’s leading public relations agencies. The agency has executed communications campaigns tailored to meet the needs of more than 150 clients from a diverse group of industries. In 2016, Muirhead and Berg passed the torch onto Marilyn Horn, 98Forward’s current owner, president and CFO, and her former business partner. Muirhead has remained engaged with the agency.
“We are thrilled to be celebrating 25 years of delivering one-of-a-kind strategic communications solutions that help our clients tell their stories, reach the right audiences, and make a lasting impact,” said Georgella Muirhead, Founder and CEO of 98Forward Public Relations. “Our team of experienced professionals is committed to helping our clients achieve their goals. We look forward to continuing to provide top-notch PR services in the years to come.”
For the last 25 years, 98Forward has flourished as a company owned by women and minorities, and has been awarded several certifications, including:
Woman-Owned Business Enterprise (WBE)
Minority-Owned Business Enterprise (MBE)
Disadvantaged Business Enterprise (DBE)
Michigan Minority Supplier Development Council (MMSDC) Certified Business
Detroit Based Business (DBB)
Detroit Headquartered Business (DHB)
Detroit Small Business (DSB)
CFO of 98Forward Marilyn Horn is a trailblazer in the PR industry, known for her exceptional leadership and dedication to cultural competency. As a female business owner and leader, Horn’s accomplishments serve as an inspiration to other women aspiring to succeed in the industry. She has shattered barriers and paved the way for a more diverse and inclusive PR industry. Horn’s dedication to excellence and her unwavering commitment to making a positive impact on her community continue to inspire others in the industry and beyond.
“We are so thankful to our clients, media colleagues, and industry partners for their trust and support over the last 25 years—and forever grateful to our past and present team members,” said Marilyn Horn. “We’re honored and understand that one of our greatest assets is maintaining a diverse team of like-minded and highly skilled professionals dedicated to understanding our clients’ industries and providing creative, results-driven communications, public relations, and marketing solutions. I can’t wait to see what the next 25 years have in store.”
98Forward prides their brand on bringing a unique perspective and approach to public relations and communication strategies by incorporating diverse perspectives, experiences, and backgrounds into their work. They strive to promote and advance diversity in the PR industry and the broader community. By embracing unique approaches this firm better serves their clients and helps them authentically connect with their audiences. 98 Forward has played a critical role in promoting underrepresented voices and communities, advancing social justice, and promoting positive change in the city of Detroit and beyond.
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