Have you gotten yours? Classic Logo Bag.
Detroit continues to shift and create new avenues of creativity in the midst of a pandemic. As a true staple in the fashion industry with iconic identifiers like Cartier Buffalo eyewear, alligator shoes and one of the city’s newest and fastest-growing brands, Haus of Sy, the city’s fashion front is growing and making room for luxury handbags.
Launched in November of 2020, Haus of Sy has always been a dream for owner Angel Reeves. Since childhood a career in the fashion industry was the goal. Becoming a brand owner and a household name, Haus of Sy has reached fashion heights in just a short amount of time and causes a social media stampede with each launch of a new collection. Now, for the little girl who had dreams of New York Fashion Week, with sacrifice and dedication it is becoming a reality.
“The idea of branding a luxury purse brand has been on my list of goals since I was about 13 years old. I’ve always had this desire and dream to have my own fashion brand. I have dreamt of showcasing at New York Fashion Week since about that time as well. It just felt like now was the perfect time for me to go ahead and turn those dreams into my reality,” says Angel Reeves, owner of Haus of Sy.
Despite not being classically trained in fashion, the self-starter took matters into her own hands and learned the skills needed to execute her vision.
“As far as my fashion background, I pretty much just had a love for it. I never went to school but I did teach myself how to sew. I worked as a stylist on sets, a personal shopper, and I would reconstruct old clothing into new clothes. I would literally buy every Essence, Vogue and Harper’s Bazaar magazine to find my favorite looks and recreate them,” says Reeves.
A Black woman-owned female luxury brand, Haus of Sy carries a collection of bags with unique designs. Known to sell out within minutes of each purse drop, the brand has been active less than a year and has a loyal legion of self-titled HausWives standing behind it. The brand’s name pays homage and helps to create a legacy for the owner’s young son.
“Sy is actually my son’s name, Cameron Sy, so I wanted to incorporate the most important person in my life into my brand. I want to have a full-blown fashion house so I came up with Haus of Sy,” says Reeves.
Operating fully online, Haus of Sy’s social media outlets help to provide marketing and branding for the line. With no immediate plans to open a storefront and hoping to keep demand high and the designs exclusive, Reeves hopes to continue her current business model while expanding her fan base.
“At this moment, I have no desire to open a storefront. Right now, the process that I have is working for me. Maybe in the future, just maybe. But I can’t say that is on the list right now,” Reeves added.
During a time when small businesses are facing unpredictable and unprecedented challenges brought on by the pandemic, this owner is pushing through to bring customers luxury handbags at a cost-effective price. Although the brand exclusively carries handbags, the collection will soon grow to include men’s and children’s items.
“Haus of Sy is currently working on women’s shoes, more handbag designs and clothing which even includes men’s and children’s. So, I’m going to keep working and putting out these products until I can’t anymore,” says Reeves.
Like most entrepreneurs, opening a new business venture is met with its share of hurdles to overcome. However, continuing to keep her dream alive, the fashionista takes hardship in stride.
“I feel like I experience the same challenges as all entrepreneurs. It’s not a walk in the park at all. I pretty much do every single thing alone from managing emails, social media, packing and shipping, with the help of a friend, and inventory and marketing,” says Reeves. “Some people are understanding and others aren’t. I can’t let any of the challenges defeat me one bit. I know that things happen so it’s important to keep pushing forward no matter what.
Now, with the city cheering her on, the Haus of Sy visionary is taking in the fruits of her labors and enjoying watching a life-long dream come true. As word continues to spread about the luxury brand, fans are supporting Black-owned business and in turn, getting quality merchandise made with the city in mind.
“I am so thankful and grateful for the support — wholeheartedly. From the beginning people noticed my products and stuck with me on this journey. It hasn’t even been a full year yet for Haus of Sy and the audience grows day-by-day. I’m currently on a high right now and I’m enjoying every minute of it. I wanted to put out something for people to love so I’m going to continue to do that.
Fans and newcomers can expect the latest line to drop on June 11. The collection will include Logo Round Bag options and colors, mini bags, the Grand $y bag, and backpacks for men and women.
“It will include all 14 Logo Round Bag colors, 10 Mini Bag colors, the Grand $y bag in 4 colors and the backpacks for both men and women. I’m very excited for Haus of Sy’s future and again I want to thank every single person that has supported me in any way that they could,” says Reeves.
To shop visit the brand’s social media or hausofsy.com.
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