Emagine Entertainment, Inc., a movie theater chain, announces the acquisition of the Birmingham 8 Theatre in Birmingham, Michigan effective February 2. The theatre will be called “Birmingham 8, Powered by Emagine.” Renovated in 2015 with new luxury seating, reserved seating, liquor license, and updates to the venues screens and sound system, the theatre will not undergo any additional changes. The iconic marquee will also remain unchanged and continue to be a trademark of the theatre. The Birmingham 8, Powered by Emagine, will continue to play art house and first-run films. As a Powered by Emagine theatre, patrons can expect the same great service and amenities the Emagine brand is known for including expanded concession items, craft beer, cocktails & wine, large candy selections, Coca-Cola Freestyle machines, popcorn, and a healthier option of OlivEpop popcorn, and of course luxury seating, large screens, loyalty programs, and amazing sound systems. The Birmingham 8, Powered by Emagine, is currently closed with plans to reopen within 90 days.
“We are pleased to welcome the Birmingham 8 into the Emagine family,” says Paul Glantz, Chairman of Emagine. “The community of Birmingham can be at ease knowing we plan to maintain all its charm under our ownership. We understand the value this theatre has held in the community and are committed to continuing that legacy while enhancing the consumer experience with all the virtues our brand will bring.”
“As a resident of the community, I am thrilled that we are able to incorporate this beautiful theatre into the Emagine portfolio of luxury cinemas.” said Anthony LaVerde, CEO of Emagine. “Running this theatre along with the Emagine Palladium will allow us to bring big Hollywood movies and some really unique content to the residents of Birmingham and the surrounding communities.”
Since the launch of Emagine Theatres in 1997, Emagine has become the leading movie-going destination in Michigan. The Emagine Brand is growing in the Mid-West with a combined 23,141 seats and 244 screens in Michigan, Illinois, Minnesota and Wisconsin and now will be increasing by 482 seats and 8 more screens with the addition of The Birmingham 8, Powered By Emagine.
The Birmingham 8, Powered by Emagine is located at 211 S. Old Woodward Avenue, Birmingham, MI 48009. For more information, please visit www.emagine-entertainment.com.
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