Tashif “Sheefy McFly” Turner, known as Sheefy, is renowned for his diverse skill set and dynamic persona. As a brilliant artist, a captivating DJ, and a gifted musician, he has left a lasting mark on the creative landscape. His distinctive style, highlighted by his enviable mane of hair, further adds to his legendary status in the city of Detroit.
In December Sheefy, who is a proud cannabis enthusiast, took to social media to announce he would be launching a new cannabis line, Crud, in partnership with Doghouse Cannabis. With the ultimate goal of making cannabis an interactive experience, Sheefy said Doghouse were the perfect partners to help drive his vision.
“I feel like when I got with Doghouse, it was definitely genuine. I met them through a buyer who came and bought a painting. We negotiated for a few months and then we moved with the idea. I had the concept of Crud all along, but I needed someone to pair with.”
Doghouse Cannabis are 13x award winning marijuana farmers with locations in Washington, Oregon, and Michigan. Their cult like following of connoisseurs and growers on the West Coast has helped them gain popularity in the cannabis industry around the world.
“They are a pretty cool company. They have a nice product. It’s all organic and everything,” said Sheefy. “I tried to go for the first thing I loved smoking when I was really thinking through strains and figuring out what crud was.” Sheefy said he looked for a pop of color, a desirable smell, and a quality smoking experience.
When it comes to a project backed by the Sheefy brand, ordinary is simply not in the vocabulary – and this venture is no exception. Crud is the brand name of the first strain in an extraordinary line of designer cannabis. Sheefy envisioned a brand that would incorporate a nostalgic collectible, a true homage to cannabis connoisseurs. The collectible design? A cereal box that proudly bears the one-of-a-kind Sheefy mark, adding a unique touch to this groundbreaking cannabis brand.
“I want Crud to really claim the term Detroit exotics and taking it to an upper echelon experience with cannabis other than smoking and throwing the packaging away. I want you to feel like you have a collectible every time you buy a different package.”
With a reputation that embodies the quintessential Detroit spirit, Sheefy, draws in widespread admiration from supporters spanning from Detroit to Los Angeles. His seamless transitions between his multitude of talents are a testament to his unparalleled technique and grace, as he continues to captivate audiences with his multifaceted artistry.
In true Detroit fashion Crud officially launched on March 13th, affectionately known as 313 day in Detroit. Just as much as Sheefy loves Detroit – Detroit loves Sheefy too and the city gives him his flowers often.
“I ended up getting the Spirit of Detroit Award that day too. It was crazy launching on 313 Day and getting the Spirit of Detroit that same day it really showed the impact of Crud launching.”
With pride and determination, black entrepreneurs are making their mark in the cannabis industry, shattering stigmas, and promoting social equity in an industry that has historically marginalized minorities. Sheefy is thrilled to be at the forefront of this movement, forging meaningful relationships and blazing a trail for more black-owned brands to thrive in the cannabis industry.
“I definitely noticed that a lot of the owners [in cannabis industry] are either White or Chaldean and that’s the elephant in the room. It’s just not a lot of black people in the room,” said Sheefy. “I’m showing that I can use social equity, and outside of the box thinking to really get the weight in the cannabis game. My goal is to find the like minds to really helped push people forward. That’s why I’m excited to be in the cannabis industry as well and negotiate my way through because it’s not like I got millions of dollars to grow weed. Partnering with Doghouse is helping me get my stake in the cannabis industry, and I’m doing that and my social equity and just the weight that I have as an artists in Detroit.”
As a prominent figure in the Detroit art scene, Sheefy’s entry into the cannabis industry with CRUD has garnered much attention and excitement. His innovative approach and commitment to quality are evident in every aspect of this new venture, making CRUD a highly anticipated addition to the cannabis market.
Crud will be dropping a new strain in May. To stay in the know on the next drop and retail locations carrying the brand follow Sheefy @sheetymcfly and Doghouse @doghouse_mi.
Current Locations
Quality Roots (Hamtramck)
LIV (Detroit)
Cloud Cannabis (Detroit)
Liberty Cannabis (Corktown)
Herbology (River Rouge)
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