In a heartwarming display of support for the local community and underrepresented youth, Amazon proudly served as the sponsor for the second consecutive year for Project Blackstar, a soccer camp and skills competition held at Keyworth Stadium. The event aimed to empower and encourage Black and underrepresented athletes, ranging from ages 5 to 12, many of whom were stepping onto a soccer field for the very first time. With over 250 enthusiastic youth participants, parents, and community members cheering on the activities, the event was a resounding success.
Head of Community Engagement at Amazon, expressed their delight in supporting such initiatives, saying, “We couldn’t be more proud to support access to recreation for our local youth. At Amazon, we want to show up as more than just a great employer, but as a great neighbor.” This sentiment highlights Amazon’s commitment to giving back to the communities in which they operate and their dedication to fostering diversity and inclusivity in all aspects of life, including sports.
The partnership between Project Blackstar and Detroit City Football Club (DCFC) played a pivotal role in bringing this event to fruition. T.J. Winfrey, Chief of Partnerships for DCFC, emphasized their excitement about this collaboration: “We are excited to partner with Black Star, bringing world-class soccer training and culture to Detroit. Black Star Detroit is an extension of our work at DCFC to grow access to soccer in our own backyard. Black Star Detroit exposes Detroit youth and families to the global pathways that soccer can provide. We are grateful to Amazon for their continued support of these efforts and their commitment to Detroit.”
The core aim of Project Blackstar is to introduce children from diverse backgrounds to the beautiful game of soccer, providing them with the necessary skills and encouragement to foster their passion for the sport. Through these initiatives, participants gain access to opportunities and resources that might otherwise have been out of reach, unlocking the potential for bright futures both on and off the field.
The event at Keyworth Stadium was filled with laughter, determination, and a sense of unity among the young participants, parents, and community members present. For many of the children involved, this was their first-ever soccer experience, making the occasion even more special.
As the cheers echoed across the stadium and the children honed their soccer skills under the guidance of experienced coaches, it was evident that Project Blackstar and its sponsors were making a positive impact on the lives of these young athletes. By fostering a supportive and inclusive environment, the event not only showcased the talent of the participants but also emphasized the importance of diversity in the world of sports.
Amazon’s commitment to supporting events like Project Blackstar demonstrates the company’s dedication to being an active and caring participant in the communities where they operate. Beyond being a global e-commerce giant, Amazon recognizes the importance of corporate social responsibility and has taken concrete steps to make a difference in the lives of the people they serve.
Through this partnership, Amazon and DCFC have exemplified the power of collaboration, showcasing how businesses and sports organizations can come together to drive positive change. By providing a platform for young athletes to shine and experience the joy of soccer, the sponsors have not only created lasting memories but have also laid the groundwork for a more inclusive and diverse future in sports.
As the sun set on Keyworth Stadium, and the last soccer ball was kicked, the impact of Project Blackstar and Amazon’s sponsorship on the lives of these young athletes became apparent. The smiles on the faces of the participants and the joy in the hearts of the spectators encapsulated the true spirit of community engagement and the positive influence of sports in fostering a sense of belonging and camaraderie.
As we celebrate the success of Project Blackstar’s soccer camp and skills competition, we are reminded of the profound difference that corporate involvement and community partnerships can make. Events like these inspire hope and set an example for others to follow, proving that together, we can create a brighter and more inclusive future for the next generation of athletes.
In the spirit of unity and support, Project Blackstar, Amazon, and DCFC have set the bar high for future endeavors, inviting other organizations to join hands in fostering diversity, empowerment, and access to sports for all, regardless of background or circumstance. With such initiatives, we can look forward to a world where every young athlete has the opportunity to shine and realize their full potential.