Put Michigan First Launches Program Focused on Engaging Black Michiganders

Put Michigan First announced the launch of a new months-long program to substantively communicate directly with Black Michiganders about the everyday issues facing families and communities across the state, and how the policies that Gov. Gretchen Whitmer and Lt. Gov. Garlin Gilchrist fought for created opportunities and helped improve lives.

The program is kicking off with a first wave of new digital video and audio ads that highlight the voices of Michiganders sharing the ways that Gov. Whitmer and Lt. Gov. Gilchrist listened to the needs of Black families and worked in communities to deliver results. Watch the digital ads here and here.

Specifically, the ads highlight the ways that Gov. Whitmer and Lt. Gov. Garlin Gilchrist worked to help families navigate the challenges of the pandemic and rising costs by delivering policies that helped communities get ahead, even in tough times. Together, they’ve developed a strong record of expanding affordable child care, providing tuition-free community college, delivering $400 auto insurance refund checks, and closing the gap in school funding by making record investments — all without raising taxes.

The ads will air across a wide array of platforms and are the first part of a broader seven-figure investment to highlight key aspects of the governor’s agenda to create opportunity in Black communities across the state. 

“From staying safe during the pandemic or being hit hard by rising prices, Gov. Whitmer and Lt. Gov. Gilchrist understand the challenges families face and know Michigan can’t go backward. That’s why they never stopped fighting to create more opportunity and are getting real results,” said Put Michigan First Spokesperson Sam Newton. “These ads are just the first step in a program focused on communicating and engaging Black Michiganders on the issues impacting lives every day.”

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