Star-Studded Bottega Veneta Salon 03 Fashion Show & Firehouse Opens in Detroit

(Alton Mason & Mary J. Blige — Photo Courtesy of Bottega Veneta)

‘Salon’ is Bottega Veneta’s main ready-to-wear presentation and part of a new concept through which Bottega presents their collections. It was introduced in October 2020. It takes inspiration from the intimate presentations of the golden age of couture. Each season takes Salon ‘on the road’ to explore new territories.

DETROIT, MICHIGAN – OCTOBER 21: Lil’ Kim attends the Bottega Veneta Salon 03 Presentation at Michigan Theater on October 21, 2021 in Detroit, Michigan. (Photo by Craig Barritt/Getty Images for Bottega Veneta)

For Salon 03 Daniel Lee, creative director of Bottega Veneta, chose Detroit when he visited six years ago and has wanted to collaborate with Detroiters creatively ever since. Lee chose the Michigan Building as the backdrop location for the show. As a city, Detroit pioneered American retail, birthed techno, and the Motown sound.  Detroit has always been a city that appreciates design and is led by innovation and is this spirit of ingenuity, that in collaboration with the Detroit community Bottega Veneta intends to celebrate.

DETROIT, MICHIGAN – OCTOBER 21: (L-R) Jerami Grant, Frank Jackson, Isaiah Stewart and Cade Cunningham attend the Bottega Veneta Salon 03 Presentation at Michigan Theater on October 21, 2021 in Detroit, Michigan. (Photo by Craig Barritt/Getty Images for Bottega Veneta)

Bottega Veneta launched Bottega Firehouse in Corktown, Detroit at 1201 Bagley Street on October 16. The brand collaborated with Detroit creatives to develop the space, which will remain open through 16 January 2022.

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