From October 26th – 29th, HBO Max’s “Love Life” in partnership with dating app BLK and events platform Black Restaurant Week, will host the Love Life Date Night – a series of activations in four major cities across the nation in celebration of the season 2 premiere of hit original series, “Love Life”. Fans will have the opportunity to treat their date to a romantic evening at eight Black-owned restaurants in New York, Los Angeles, Detroit, and Atlanta.
Premiering with three episodes on Thursday, October 28th, season two focuses on Marcus Watkins (Emmy® nominee and executive producer William Jackson Harper). After his marriage unexpectedly implodes, Marcus is forced to rebuild his life brick by brick, hoping to find a love that will last, once and for all. In addition to Harper, season two also stars Jessica Williams, Punkie Johnson, and Chris “Comedian CP” Powell.
Taking note from the awkward and hilarious mistakes, meet-cutes, and misadventures that Marcus makes in pursuit of happiness, each activation will include:
- Customized food and cocktail menus inspired by characters and events in the series.
- “Love Life” and BLK branded conversation cards with creative prompts to keep the banter flowing, touching on everything from favorite books to perspectives on dating and relationships.
- Themed placemats and a “Love Life” neon sign for Insta-worthy photo opportunities.
- All activations will be open to the public and compliant with all local, county, state, and federal COVID recommendations and requirements.
Fans can sign up for a Love Life Date Night reservation through https://blackrestaurantweeks.com/love-life-date-night/. BLK users can make reservations directly from the dating app.
“Season 2 of ‘Love Life’ captures what it’s really like to navigate the modern dating scene, and especially the role that our identities play when it comes to finding a partner,” says JP Mallo, Vice President, HBO Max Originals Marketing. “We’re excited to support local Black-owned restaurants and work with BLK and Black Restaurant Week to bring fans a unique experience to test the waters and explore the next steps in their own love lives.”
With over 6 million downloads to date, BLK is the #1 dating app made for Black singles. The brand behind this past summer’s vaccination anthem, “Vax That Thang Up,” BLK has built a community and space where Black love in all its forms and expressions can happen every day. BLK will amplify tune-in messaging across their marketing platforms including push notifications, blog, and social channels. For fans who are not able to attend an in-person activation, BLK and
“Love Life” will post chef-favorite recipes on their social channels for newly matched couples to prepare together at home.
“Dating is a journey that can be both exhilarating and messy,” says Jonathan Kirkland, Head of Brand & Marketing, BLK. “Aligning with ‘Love Life’ will allow our users to see relatable content as they navigate their journeys.”
Black Restaurant Week celebrates the flavors of African American, African, and Caribbean cuisine by showcasing Black-owned culinary businesses. The platform will cross-promote the campaign across their social channels and create an online content hub where fans can register for activations in their city and discover recipes and cocktails from chefs participating in the Love Life Date Night.
“Partnering with amazing companies like HBO Max is very special to Black Restaurant Week,” says Derek Robinson, co-founder, Black Restaurant Week LLC. “This project gives us another opportunity to celebrate the Black culinary community in a creative way.”