Stellantis recently announced that Detroit-based Ignition Media Group, a boutique marketing and consulting firm (headed up by Dennis Archer Jr.) will be used as one of its outside marketing agencies, The Detroit News reported.
The transatlantic automaker plans to join forces with Ignition’s Soundcheck practice, which will “serve as a sounding board and multicultural thought partner, to assist in shaping and fortifying Stellantis’ media and marketing strategies,” according to a news release. Ignition’s work will focus on Stellantis’ North American brands, including Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram, according to the article.
“The addition of Ignition Media Group to our strategic marketing partner roster will help us provide a smarter, more comprehensive and cohesive approach to our media and marketing strategies, providing us with more candid assessments to consumer facing work overall,” Marissa Hunter, vice president of marketing for Stellantis North America, said in a statement in the story.
“Through this newly formed alliance with Ignition Media Group,” she added, “our commitment to minority-owned economic empowerment also continues to evolve and take shape, ensuring that we are both audience aware and culturally inclusive across our multi-brand portfolio.”
Archer Jr. said in a statement that his team is “ecstatic to be working with Stellantis and to join them on their path toward ensuring their marketing messaging is representative of their current and desired consumer base.”
Read the full story here.