By Morgan Angelique Owens: Chief Creative Beauty Consultant, The Herald Beauty
For as long as I can remember, I have been obsessed with all things beauty, fashion and lifestyle. I blame my mother. I grew up being the only girl and watching my mother in awe when she got dressed to attend a function or a meeting. She had a full walk-in closet with amazing shoes, dresses and (my personal favorite) handbags. My mother is beautiful without material things, but these just enhanced her style. I envied it.
My grandma Pauline (my mom’s mother and the only grandmother I’ve known) was a beautician – it definitely must run in my blood! I remember my grandmother had vintage jewelry and beautiful fur stoles/coats. As a little girl, I would play in her jewelry, hats and anything I could get my hands on.
If you know my story you know that I struggled with my self-esteem. I never thought I would be as glamorous and gorgeous as my mother. I played in her shoes, her jewelry, her make-up and perfume. I couldn’t wait until I could have all these wonderful things. Now that I know my self-worth is not tied into my looks, I can appreciate beauty and fashion as “addons” to my beauty and not substitutions.
In college, I dreamed to one day be a beauty editor but gave up that notion because I didn’t have the self-confidence to go for that dream. Now, collaborating with The Cincinnati Herald and launching The Herald Beauty is truly a dream come true.
My mission has been to help Women and young girls find their sparkle, now I’m making one of my biggest goals come to life being able to write about all thing’s beauty, to share my favorite tips and tricks and bring forth the narrative that Black Women are beautiful.
Just remember, you make the products glamorous, not the other way around.
So why launch The Herald Beauty?
- The beauty business is a multi-BILLION-dollar business. According to a 2018 Nielsen report, Black consumers spent $473 million in total hair care: $127 million grooming aids, and $465 million in skin care preparations and Blacks spend a whopping $1.1 billion on beauty annually (not including weaves, extensions, independent beauty supply stores, e-commerce, or styling tools and appliances).
- In 2019, they were in the 79th percentile of mass cosmetic consumers compared to White consumers, who were in the 16th percentile. Yet, minority women are often left out of the beauty conversation whether in print, online or social media.
- If you Google search beauty, minority women do not pop up. We shouldn’t be an addon – we should be included in the narrative.
- We want to educate and empower women of color on how beauty can enhance their confidence and make them feel more powerful.
- We want to educate minority women on healthy skin and debunk myths such as women of color don’t have to wear sunscreen, etc.
I look forward to sharing my favorite beauty products, the latest beauty trends you may be scared to try, amplifying Black-Owned beauty brands/companies and working with national beauty brands who value women of color.
Please be sure to follow me on Instagram: @morganangeliqueowens.
Morgan Angelique Owens is a Beauty Expert, Author and Brand Ambassador—an entrepreneur powerhouse. Morgan uses her vision and voice to coach and uplift women and young girls by sharing the knowledge and expertise she’s acquired in the areas of physical and mental health, beauty, personal empowerment and lifestyle content.