Stock photo by Nappy.co
Beyoncé linked up with Adidas to introduce her new fab line of all-size swimwear just in time for summer, thegrio.com reported.
Slated to be out in select stores Friday, July 23 (and online now at www. adidas.com), Queen Bey’s ultra-viral Ivy Park collection will be for sale and with a tagline, “How Do You Flex?” many fans are eager to show off the way they flex in her swimwear.
According to WWD, “Even though Beyoncé hasn’t donned a bikini to market this particular collection, the brand has lined up other high-powered faces to front the campaign: beauty entrepreneur and fashion influencer Kristen Noel Crawley along with actor Quincy Brown and body-positive influencer Tabria Majors.“
Beyoncé launched Ivy Park in 2016 and the athleisure line is charting new territory with the Flex Park swimwear line for the Adidas x Ivy Park partnership.
From one-and two-piece bathing suits, cover-ups for women, a unisex bucket hat, and more, the beach attire is casual and sleek.
Swimwear attire ranges in XS to 4X.
Read the full story here.