Cadillac and luxury, in particular for Black consumers, go hand in hand.
So it only makes sense that General Motors (GM) announced on Monday that marketing executive Juanita Slappy was appointed to lead multicultural marketing for the Cadillac brand, ESSENCE reported.
“I’m excited to drive impact and build upon the legacy of an iconic brand and further integrate within the culture,” says Juanita Slappy in the magazine article. “Building community has always been at the heart of what I’ve done and who I am.”
In her latest role, Slappy will oversee moves to drive “measurable business results’ amongst the brand’s quickly growing core multicultural group, according to the article. Diversity is at the center of Slappy’s work across communication endeavors, also. Slappy joined GM in 2017 assisting with Diversity Brand Communications, and then she advanced to become a project manager in Program Operations, managing critical projects and launch events for GM brand, Cadillac, Buick, GMC and Chevrolet, according to the article
Slappy is a second-generation employee — her maternal grandfather, Ernest Sanders, worked for nearly 40 years, primarily working at the Hamtramck plant, now called Factory ZERO.
“My family told me I could do and be anything,” she said in the article. I’m honored to continue my family legacy in the auto industry.”
Slappy, a Hampton University graduate has over a decade of multicultural marketing and communications experience with work in leadership positions at two of North America’s premier multicultural agencies, according to the article.
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