“Anytime you have a community backing you and they are hyped about [your brand], what you are doing will be successful,” Lewis shared during an exclusive interview with Black Enterprise. “I don’t have rich people [involved] who put in half a million dollars. About 90% of our investors have contributed less than $1,000 so it really is the people that are driving this campaign.”
“Our customers showed up and showed out,” says Lewis in the article. “I have black business owners like Lamar Tyler from Traffic, Sales, and Profits who invested and shared it with his community.”
Per the WeFunder campaign page, CurlMix has over 100,000 customers and a growing social media presence. In 2020, the company generated $6 million in gross revenues and looks to be making more as the year progresses.
“Many of us spend years supporting brands with our hard-earned dollars,” CEO Kim Lewis shared on the Wefunder page, according to the article. “But we see nothing for it when the company eventually sells, transferring the wealth outside of our community. I plan to change that.”
Individuals can invest in CurlMix with funds as low as $250.
“Allowing our customers to invest allows them to participate in the upside,” says Kim in the article. “It also gives them a sense of ownership. For many, it’s their first time investing. They may not have any money invested in stocks or may not have IRAs. Creating investors in the black community is how you begin to build wealth.”
The couple shared stories about their journey and future plans on their Instagram page.
For more information, you can visit WeFunder.com/CurlMix.