Pharrell’s ‘Goodtime Hotel’ Brings the Luxury to Miami

The Goodtime Hotel

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Singer Pharrell Williams recently opened up a new hotel in South Beach, Miami, ESSENCE recently reported. The Goodtime Hotel (with over 100,000 square feet) is now taking reservations and wants you next in line.

Williams collaborated with Groot Hospitality’s David Grutman for this first lifestyle hotel brand venture located on Miami Beach’s Washington Avenue and 6th Street, according to the article.


The Goodtime Hotel has 266 rooms, features a luxurious specialty suite, and was designed for the Art Deco area.

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

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