Pucker up Detroit: New Lipstick Collection To Celebrate Women’s Empowerment

Two Detroit entrepreneurs teamed up just in time to color our holiday season in festive shades that go way beyond red, gold or green.


Pheobe Scott – the namesake founder of FACEFX by Pheobe Scott ™ – and Jennyfer Crawford, of Ask Jennyfer, joined forces to develop a new lipstick palette that celebrates and signifies empowering women. From flattering pink to bold burgundy and daring turquoise, the striking shades are the basis of the FACEFX by Pheobe Scott ™ presents the Ask Jennifer Collection. This collection is sure to inspire during the holiday season.

Jennyfer Crawford

“We believe that there is nothing women working together can’t accomplish,” said Scott. “Through this partnership our goal is to ensure each woman who wears any of these four lipstick colors will feel inspired, enlightened, unafraid and pushed to be her greatest self.”


Scott founded her brand, FACEFX by Pheobe Scott ™ in May 2019 after working in the beauty industry for five years as a makeup artist. She creates affordable, user-friendly, high-pigmented and cruelty-free products with a message.


The concept immediately resonated with Crawford, who founded her company, Ask Jennyfer, in 2012 with a focus on event curation, event planning and small business consulting. She is the force behind All Things Detroit – a highly-successful small business showcase and has created several platforms aimed at helping small business owners succeed.



“I loved the quality of the brand, shades of lipstick and also what FACEFX represents – a local Detroit cosmetic line that makes women feel beautiful and empowered,” Crawford said.


Both women understand what it’s like to be black, female entrepreneurs working hard to succeed today. They began this collaboration in March 2020 amid the challenges of the pandemic. It’s something they feel is needed now.


“I hope that this collection makes women feel empowered,” added Crawford, who named each shade after the qualities that strong women all possess.


The Collection


FACEFX by Pheobe Scott ™ presents the Ask Jennifer Collection features the following shades:


  • Jennyfer-It:A bold burgundy for the woman who is taking care of business, this rich shade was inspired by women who close the deal. Named after Crawford’s passion, Jennyfer-It defines all those who are innovating, advocating and creating within the small business community.


  • Not Afraid:This copper nude works well for a day or night – from a business meeting and beyond. It was made for women who are willing to take chances – and always bet on themselves.


  • Advocate: This nude pink is the perfect pick when heading into an afternoon meeting or just a meet-up with friends. Advocate was inspired by those women who lift one another up and are always working hard behind-the-scenes to make it all happen.


  • Influencer: This bold, bright turquoise blue stands out in any crowd. Influencer is ideal for the woman who embraces her power to make a difference. Wear it day or night and get ready to get noticed.


The FACEFX by Pheobe Scott ™ presents the Ask Jennifer Collection is a celebration of women’s empowerment. It arrived just in time to make it an ideal holiday gift.


Give a locally-made gift


“We are living in uncertain times and, right now, it’s important for everyone to feel beautiful, inspired and special,” said Crawford. “That is what this collection represents.”


The FACEFX by Pheobe Scott ™ presents the Ask Jennifer Collection is available online now at thefacefx.com. Purchase the entire collection for $80 or opt for individual lipsticks for $20 each. For each full collection purchased, buyers will receive a limited edition FACEFX by Pheobe Scott ™ presents the Ask Jennifer Collection makeup bag – no gift wrap necessary.


“No matter if you are working in the office, working from home, a stay-at-home mom, getting ready for a date or just looking to try something you’ve never done before, this collection is for you,” said Scott.







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