The Jeep® brand has unveiled their all-new 2021 Jeep Grand Cherokee L. Built in the new Mack Ave facility on Detroit’s eastside, Fiat Chrysler’s latest Jeep edition will include a host of updated safety options, stronger towing capabilities, and groundbreaking performance features.
Introducing the L series, Global President for Jeep Brand, Christian Meunier, unveiled the brand-new model designed with customers in mind.
“Again, crafted to exceed, so our customers can do anything and build to over-deliver so they over-deliver,” Meunier says.
The Jeep Grand Cherokee L is continuing Jeep’s tradition of heritage with the expanded version of the classic Jeep Grand Cherokee editions. Equipped with three-row seating accommodating up to seven passengers, specialized off-roading features that allow the SUV to drive through 24-inches of water, and 7,200 pounds of towing capacity, this Jeep is designed, developed, and engineered on an all-new architecture.
Noted as the most advanced Grand Cherokee ever, the L edition offers over 110 standard and available security features. Allowing drivers to keep their hands on the wheel and eyes on the road, new technology has been introduced for the 2021 release. Using the SUV’s Heads-Up display, incoming calls, MPH, navigation, and speed limits are projected on the windshield.
Continuing its efforts to keep families safe, the Jeep Grand Cherokee L also allows drivers to see pedestrians and animals more easily in the dark up to 219 yards away. Features also include parallel parking assist, crossroad traffic alerts, and the drowsy driver alert.
Road trips in the new edition will prove to be a smooth ride with best in class second-row legroom for passengers. To add to the comfort experience, the driver and passenger seats boast 16-way adjustable seating complete with massage and memory capabilities.
Later this year, the brand will offer another update for the beloved SUV, a hands-free active driving assist autonomous system. The first of its kind for the Jeep Brand, the autonomous system will be offered, first, in the L edition and may extend to other trucks in the Jeep family.
Located in the heart of the city, the dilapidated Mack Avenue plant had a facelift in 2020 becoming the city’s first new assembly plant in almost 30 years. Now home to the newly imagined Jeep Grand Cherokee L, the plant will also produce the updated version of the classic Grand Cherokee model later this year.
Available for purchase this spring, the SUV will add to the lineup of Jeeps including the Wrangler, Compass, Renegade, Gladiator, and Cherokee models.
For over 80 years, the Jeep brand has been dedicated to building an off-road 4X4 experience for all. With over seven million produced, the most awarded SUV in history, the Grand Cherokee and family of Jeeps offers premium customers the Jeep Wave program. A loyalty package providing benefits and exclusive perks including 24/7 support, Jeep Wave was launched in celebration of the 80th anniversary of the brand’s excellence.