Say goodbye to bread with your sandwiches because a chic, healthier way to eat your food is on its way to Detroit. Breadless, a pioneering quick-service concept that serves savory on-the-go breadless sandwiches made with leafy super greens that boost the health-conscious lifestyle, announced recently they have raised $1.1 million in capital and chosen their first physical location, according to a press release.
Breadless, a new Detroit-local company, is the invention of Black founders Marc Howland, Ryan Eli Salter, and LaTresha (L.C.) Staten. They offer a healthy dining alternative that provides delicious, savory sandwiches sans the bread. Instead, they wrap the nutritious and delicious sandwiches with a variety of fresh, nutrient-dense, and locally sourced super greens such as swiss chard, turnip greens, and collard greens. In addition to offering “customizable” premium ingredients wrapped in greens, Breadless has developed a celebrity-chef inspired menu that reflects the diversity of their customer base’s palette, according to the release.
The first Breadless location will be at 2761 E Jefferson Ave, on the new Joseph Campau Greenway Connector, with parking access from Larned Street. This location is being designed for COVID-safety protocol, accessibility, and convenience. It will feature innovative “click and collect” pick-up options, grab & go, a walk/bike-up window, delivery, catering, as well as a “stationary drive-thru” where patrons can order in a designated parking spot and have their food taken out to their vehicle, according to the release. Opening is slated for spring of 2021.
(from left to right: Marc, LC, Ryan)
“I started Breadless because I struggled for 10 years to find healthy, on-the-go food options that fit into my clean eating regimen,” said Marc Howland, Co-Founder, and CEO of Breadless. “Though some restaurants offer lettuce wrap/bun options today, it feels like an afterthought and what you get back is sloppy, inconsistent, and simply unappetizing. What’s more, iceberg lettuce, which has no nutritional value, is the “go-to” because it’s cheap and easy to work with. There is simply no existing concept with an exclusive focus on wrapping sandwiches in nutritious, leafy super greens. Until now.”
The lead investor is Kal Vepuri, owner of Brainchild Holdings. Since 2010, Brainchild has seeded 12 companies that have exceeded one billion in value and over 175 companies in total. His seed investments include Sweetgreen, Allbirds, Warby Parker, Docker, Oscar Health, Gusto, Dataminr, Hero, Mirror (acq. by Lululemon), and Harry’s, among others. Detroit Venture Partners also invested in the round and is excited that Breadless will be part of Detroit’s growth story, the release added.
“Breadless was an easy investment for me,” said Vepuri. “Marc and his cofounders share an unwavering passion for the Breadless mission and have the tenacity to achieve whatever they set their minds to. I’m thankful and excited to be able to help them succeed!”
For more information on Breadless, visit GoBreadless.com and find them on Facebook and Instagram.