Queen B never sleeps.
In addition to releasing her second Ivy Park collection, and gracing the cover of British Vogue, Beyonce’ is partnering with the fitness app, Peloton, to keep the ladies looking snatched.
The Beyonce’ x Peloton multi-year partnership will introduce a collaboration with 10 HBCUs by offering digital memberships that would grant full access to fitness classes within the Peloton app, according to an article from Black America Web.
Essence reported that in addition to Beyonce’ being a Peloton member she is the most requested artist on their platform.
Dara Treseder, SVP, head of Global Marketing and Communications for Peloton says, “Over time, we developed a series of classes that exclusively feature an artist’s catalog with everyone from Dolly Parton to Jennifer Lopez,” Treseder said in a Black America Web article. “Our members loved them. So we started to think and talk about how we could build upon the series and make it even more impactful for our members and the larger world.”
As a part of Peloton’s anti-racist company pledge and Beyonce’s commitment to HBCUs, the initiative is striving to give cultural access to health and fitness across communities, the article said.
Along with the partnership, the fitness app is taking their relationships with HBCUs a step further by recruiting partnerships at the internships and undergraduate levels, the article added.
“I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way, ” Beyonce said in a provided statement. “I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
The students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College, and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, can anticipate digital memberships by the end of November.