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NextGen Michigan Premieres ‘Bridging the Gap’ to Engage Young, Black Detroiters

NextGen Michigan will premiere the first episode of its web series, ‘Bridging the Gap,’ geared towards connecting the issues young, Black Detroiters care most about to the ballot. The episode delves into racial justice, how voting impacts our communities, and criminal justice reform.

“Detroit is my hometown, and it’s also the blackest city in the country,” said Lateshia Parker, NextGen Michigan Press Secretary. “In order for Joe Biden to win Michigan and secure the state’s 16 electoral votes, he must earn the support of Black voters. Traditionally, Black voters are less likely to be targeted by political campaigns. We know it takes a different type of approach to reach them, and this series focuses on the issues instead of just the candidates.”

NextGen Michigan tapped into community leaders and activists for the web series from organizations like Detroit Action, Building Community Value, and Michigan Liberation.

Based on data from the Michigan Secretary of State in conjunction with America Votes, the share of Michigan voters under 35 who have requested absentee ballots is significantly higher than ever before (16.2%). In Wayne County, early and absentee ballot results already show a high number of first-time voters; 15,359 out of the total 28,740 are new voters from ages 18-24. Young voters understand what’s at stake, and that their vote is a form of protest. Bridging the Gap is intended to educate Black voters to understand the power of their voice and their vote.

To watch the full episode, click here.


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