Clearcover Car Insurance Selects Detroit for New Customer Operations Hub

Following today’s approval by the Michigan Strategic Fund, the rapidly growing insurance-tech company Clearcover announced their plans to hire up to 303 employees and establish a new customer operations hub in the City of Detroit, the company’s first large-scale expansion outside of its Chicago headquarters.

Founded in 2016, Clearcover is a leading disruptor in the car insurance industry that has gained prominence for its technology-led business model and superior digital platform. The company has leveraged this core competency, along with an emphasis on customer service, to provide consumers with better coverage at lower prices and compete with some of the most well-established insurance brands in the market.

Clearcover chose Detroit after a months-long search process led by their site selection advisors at CBRE.

“Detroit’s resiliency and knack for innovation was evident throughout our search. Clearcover is excited about the opportunity to build meaningful partnerships in the city it will soon call home and ensure that our new presence provides real opportunity for Detroiters,” said Heidi Craun, Michigan native and Clearcover Head of Customer Experience.

The Detroit Regional Partnership (DRP) first engaged with Clearcover as part of its Chicago Trade Mission in February 2020. This is when the DRP team learned that Detroit was going to be considered for the company’s new customer operation hub and was engaged as the lead economic development agency to support the company’s investigation of the Detroit market.

The Detroit Regional Partnership aligned with the Michigan Economic Development Corporation (MEDC) and Detroit Economic Growth Corporation (DEGC) to support the location search, including an impactful one-day market visit to Detroit in March. This visit also featured a testimonial and support from Rock Ventures and Bedrock.

“The Detroit Regional Partnership is incredibly excited to welcome Clearcover to the Detroit Region. Clearcover joins a community of innovators in the region who have utilized new technology to improve the customer experience in traditional financial services industry,” said Maureen Donohue Krauss, President & CEO, Detroit Regional Partnership.

Due to the ongoing COVID-19 pandemic, Clearcover will be hiring and operating its new Detroit hub in a remote setting to ensure the absolute health and safety of employees. The company hopes to establish a formal, brick and mortar office in the city’s central business district.

“I’m grateful for the partnership between the MEDC, DEGC and private sector partners to bring this exciting project across the finish line. Once the DRP discovered this opportunity, we acted fast to assemble a group of ambassadors that could best deliver Detroit’s business case,” said Will Butler, Senior Business Development Manager, Detroit Regional Partnership.

About Clearcover

Clearcover is the smarter car insurance choice, offering better coverage for less money. Clearcover’s customer-first, service-focused model powered by advanced technology delivers a convenient, reliable, and affordable experience. Built for today’s driver, Clearcover takes the guesswork out of car insurance, making it easy to save money, get insured, and get serviced on the go. Learn more HERE.

The Detroit Regional Partnership is a public-private economic development organization focused on marketing and business attraction for the 11-county Southeast Michigan region. The website can be found HERE.

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