Girl Scouts of Southeastern Michigan (GSSEM) launched Lemon-Ups, a new cookie addition to its seven favorite flavors, during a Taste-Testing at the Fisher Building today. In alignment with the panel, the Fisher Building is hosting a one-day cookie booth pop-up for cookie lovers who want to purchase early.
Lemon-Ups are delightfully light and crispy lemon cookies stamped with “I AM,” followed by one of eight real traits that characterize today’s Girl Scouts. Each box of Lemon-Ups reinforces that Girl Scouts are “bold,” “creative,” “go-getter,” “gutsy,” ‘innovator,” “leader,” “strong,” and “risk-taker.”
“The start of Girl Scout Cookie Season is a great time to remember how Girl Scouting builds courageous and confident girls who make the world a better place,” Denise Dalrymple, CEO of Girl Scouts says. “Proceeds from every box of Girl Scout Cookies sold are reinvested in engaging experiences for local Girl Scouts, including STEM skills and entrepreneurship. We’re so excited to see the new Lemon-Ups highlighting those important leadership qualities in such a delicious and fun way.”
Today’s Taste-Testing consisted of four familiar local foodies—Melody Baetens of the Detroit News, AJ Williams of the Michigan Chronicle, and Brenna Houck of Eater Detroit—who used their finely developed palates to describe the new cookie to Fisher Building passersby.
Fisher Building visitors and tenants also had the opportunity to try the new cookie as well as purchase other Girl Scout cookies at a cookie booth pop-up. The cookie booth pop-up allows Girl Scout Cookie lovers to make early purchases and is only open today, from 12 p.m. until 2 p.m. The official start of Girl Scout Cookie season begins in early February.
The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world—and for a good reason. Cookie customers help the next generation of female entrepreneurs get an important taste of what it takes to be successful in business. Further, the Girl Scout Cookie Program kickstarts and nourishes girls’ goal setting, decision making, money management, people skills, and business ethics skills, which are essential for success in all aspects of their lives.
And according to the Girl Scout Research Institute, these experiences and skills stick with girls! Based on their independent studies in 2018, more than half (53%) of female entrepreneurs and business owners surveyed are Girl Scout alums, and 57% of Girl Scout business alums say that the Girl Scout Cookie Program was beneficial in the development of their business skills.
Lemon-Ups, along with all other Girl Scout Cookies, are available to order through local Girl Scouts now. Cookie booths will begin popping up in your neighborhoods in early February. For more information about Lemon-Ups and to find your nearest cookie booth by zip code, visit www.gssem.org/cookieprogram.