StockX inks marketing deal with NBA team Cleveland Cavaliers

Quicken Loans CEO Dan Gilbert is keeping business in-house with the announcement of StockX’s marketing partnership with The Cleveland Cavaliers.

Rocket Mortgage FieldHouse will serve as a StockX portal for players, coaches, and team personnel. Streetwear, watches, and handbags can be purchased directly in the arena. In the Cavs home and visitors’ locker rooms will be 55-inch iPhone Padzillas where transactions can be made through the StockX app. Additionally, all goods that StockX sells will be available for selling and bidding with new or existing customer accounts. The process of purchasing goods is identical to the normal customer experience with any computer or smartphone.

StockX CEO Scott Cutler spoke about the burgeoning partnership between both companies. “We’re always looking for new and innovative ways to connect with our customers both on and offline, and to be able to do so with this community of customers — one that so closely aligns with the rich cultural history at the core of our brand — is incredibly exciting.”

Along with the merchandise, Rocket Mortgage FieldHouse will have accompanying StockX branding that extends from the locker rooms to the home court. StockX is also planning to develop web and social media, centered around Cavs players who use StockX.

Nic Barlage, Cavaliers President of Business Operations views this partnership as a groundbreaking move for StockX and the Cavs. “StockX is a member of our Family of Companies led by our Chairman Dan Gilbert. Their platform was a concept that Dan and his visionary greatness envisioned based on the way he saw the ‘stock market of things’ evolving for the future. This is a very natural and organic partnership for many reasons, but foremost because of the connection within our Family of Companies.”

This is the first marketing partnership for the Detroit-based company. StockX allows you to sell, trade, and place bids on streetwear and luxury items. Gilbert, along with Josh Luber and Greg Schwartz started StockX in 2016, currently valued over $1 billion.

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