Forgotten Harvest is taking its annual #GivingTuesday donation day to the next level by partnering with The Kroger Co. of Michigan and extending the one day of #GivingTuesday to a week-long donation match timeframe of up to $20,000.
#GivingTuesday is a global day that provides individuals, organizations, communities and corporate businesses a chance to transform the world through philanthropy and generosity. As the holiday takes place the Tuesday following Thanksgiving, this year’s #GivingTuesday takes place on Dec. 3.
By extending the time for people to donate, it offers an opportunity of increased community engagement and to raise awareness during the entire week. The week-long donation match period will begin on Tuesday, Nov. 26 and last through Tuesday, Dec. 3. The corporate partner’s contribution is a part of Zero Hunger | Zero Waste initiative, Kroger’s plan to end hunger in local communities and eliminate waste across the company by 2025.
Michigan Kroger has proudly partnered with Forgotten Harvest since 2004 and during 2017, Forgotten Harvest partnered with Michigan Kroger to annually collect over 4 million pounds of surplus nutritious food donated from 93 southeast Michigan Kroger stores and distribution facilities. According to USDA calculations, Kroger’s food donations gift will help provide enough food for 3.4 million meals every year to help those in need. Current U.S. Census data indicate one in six people (589,000) and one in four children in metro Detroit face hunger and food insecurity.
“We are so incredibly grateful for corporate partners like The Kroger Co. of Michigan, and the many others that support us in a way that allows us to work towards ending hunger while delivering healthy, nutritious food,” said Kirk Mayes, CEO of Forgotten Harvest. “Without our partners we would not be able to do the amazing work we do without all the encouragement and sponsorship.”
“Forgotten Harvest is 100 percent aligned with our mission of Zero Hunger|Zero Waste. They are focused on ending hunger and food insecurity, which is 100 percent our social impact and mission,” says Rachel Hurst, Corporate Affairs manager Kroger of Michigan, “Partnering with them is vital to the success of ending hunger, because that is their focus and that is their goal.”