Roslyn Karamoko, founder and CEO of iconic Detroit-based fashion label Détroit Is The New Black. (DITNB.), announced features of the brand’s new store that reimagines the traditional use of retail space. The new store is located on the hottest block in Detroit at 1430 Woodward Ave. and will open May 2019.
DITNB. partnered with Gensler Detroit, an award-winning design firm, and leading regional contractor Rockford Construction to create an interior space that epitomizes the brand—where fashion meets art. The new store will double as a community center, providing space for events such as art exhibits and classes, trunk shows, poetry slams, fundraisers, cocktail parties and other events. The reengineered interior was designed to evoke emotions, and also features a café and workspace.
“DITNB. is a brand at the crossroads of culture, fashion and community. True to our identity, we set out to create a new space that goes far beyond the traditional retail concept,” said Karamoko. “The redesign was truly a community effort. Our Michigan-based partners, including Gensler Detroit, Rockford Construction and Donut Shop, were essential in creating a space that I am proud to call the new home for the brand.”
Gensler Detroit and Rockford Construction included built-in flexibility in the design, creating a multi-purpose space in the former Merchandise Building . The 2,300 square-foot interior is also equipped with furniture and fixtures from Donut Shop, a Corktown designer. Financing was provided by the new downtown Detroit team at Chemical Bank and DITNB’s long-time real estate partner and collaborator, Bedrock, facilitated the premier location on Woodward with alley access adjacent to the new Shinola Hotel.
From the entry portal with a double height cadence of apertures that can be used interchangeably for products, merchandise and artwork, to the gallery of custom mobile fixtures, the architecture of the building engages the spirit of community collaboration.
“Our hope was to give Roslyn full control of the space for a variety of programming, so she can transform it into either a café, retail space, exhibition, or a yoga studio at any given time,” said Shane Napper, President of Rockford Construction. “Inclusion is very important to Roslyn and her brand, as evidenced in the new design, and we’re inspired by her vision to meld national-caliber retail with a community mindset and experience.”
Since opening the first store in Midtown in 2015, DITNB. has become a well-known Detroit label, as the fashion industry in Detroit continues to gain momentum and a presence in the national spotlight. Karamoko’s business model has played a large role in the region’s fashion community, serving as an incubator for other brands’ pop-up shops and partnering with local and national brands. Karamoko serves as a mentor to budding fashion and retail entrepreneurs, paying it forward on her own experience with the Downtown Detroit Partnership’s Build Institute, host national artist and fashion icons in Detroit, and also serves as a Lecturer in fashion design and merchandising at Wayne State University
The store will host a variety of events leading up to the launch of its new flagship location in downtown Detroit. To find out more about the events, visitwww.detroitisthenewblack.com.