The Social Runway returns to Detroit to deliver an international fashion affair

The e.Lane Group presents The Social Runway ’18, a multifaceted, interactive, and social media driven production, designed to celebrate Detroit Fashion, Music, and Art.  An upscale fashion affair, this experience is designed to highlight top Fashion Designers and Entrepreneurs in Metro Detroit.  In partnership with My Detroit TV, this event will be live-streamed on Facebook, YouTube, Instagram, Periscope, Twitter, and Twitch providing international viewership, in addition to hundreds in attendance.

The Social Runway ‘18 is Sunday, June 10th, 2018 at The BELT Alley, located between Broadway and Library Street (linking Gratiot and Grand River), in Downtown Detroit at 6 p.m.  Embracing a unique and artsy ambiance, models will display industry-marveling fashions on a 400-foot catwalk which will set a standard for a new era of cutting edge runway modeling. With apparel from designers and brands including Under Amour, Moosejaw, Detroit DenimSeamstress BeeThe Rodney Howell Collection, and more, this is an affair that unites veteran and new designers. Though admission is free, attendees should register at Eventbrite or .

With a change of scenery from last year’s debut event, guests will be satisfied with the same level of sophistication and elements of surprise as they view an array of apparel, coupled with a dose of mingling and networking. Attendees will become familiar with trends, engage in photo ops, and connect with fashion influencers at this exclusive social experience. Not just a traditional fashion show, The Social Runway ‘18 is a weekend experience infused with style and entertainment for any fashion lover. In addition, local band JukeBoxx Inc. will provide music, adding to the fusion of fashion and fun.

The weekend festivities kick off Friday, June 8th with a V.I.P. Reception at 7:30 p.m. at the historic Beaubien House in Downtown Detroit. Tickets start at $50 and include live music, hors d’ oeuvres, cocktails, an art display by Icenogle and Maiseloff, and more. V.I.P. tickets can be purchased at 

JukeBoxx Inc. is a Detroit-based band, influenced by artists of many genres and known for providing style variety for social engagements—large and small.

My Detroit TV is Detroit’s first Internet Television Network— streaming curated and Detroit-themed original programming through social, mobile, and Smart TV platforms.

The e.Lane Group is a Detroit-based Event Production Company specializing in complete coordination of premium fashion events.


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