ATLANTA — Resplendent in his charcoal-coated tailored suit and eloquent in his soliloquy about his newest venture, music producer Jermaine Dupri was unabashed in proclaiming his efforts to replicate the spectacular feats once accomplished by the legendary Barry Gordy, the Motown mogul who once groomed kid acts into Hall of Fame phenomenons, most particularly Stevie Wonder and The Jackson 5.
Boasting an illustrious track record in that capacity himself with such acts as Kris Kross, Bow Wow and Usher, JD is seeking harness and cultivate another child star into a cultural juggernaut, using the vast platform reality TV as his medium in which to unveil this new act via “The Rap Game” on the Lifetime channel.
“The Rap Game” debuted at 10 p.m. New Year’s Day. He has taken five kids and over eight weeks, honed their skills and decided who will be signed to his label So So Def. Each week, he ranks their performance on a “hit list.” JD enlisted the help of former protégé Usher along with rap impresario T.I. and prolific producer Bryan Michael Cox to help nurture the pre-teen and pubescent acts.
Take a look at photographic highlights from “The Rap Game” viewing party at the Suite Lounge in downtown Atlanta.