Jennifer Hudson named new face of Soho Jeans

Jennifer Hudson

Jennifer Hudson is gearing up for fantastic summer. The Oscar winner is embarking on a big move to New York City to appear in “The Color Purple” on Broadway, and she’s also celebrating her new ad campaign with New York & Company’s Soho Jeans Collection.

The 70’s-inspired fashions include high-waist flare sailor jeans, boyfriend jeans, and a fun boho fringed skirt. The Soho Jeans Collection retails for less than $70. Bonus: To celebrate the launch of the campaign, customers who purchase a pair of Soho Jeans can get an additional pair for free.

Jennifer Hudson

In a press release from the company, Hudson said,

“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring,” Hudson says in a statement. “That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings.”

The latest Soho Jeans Collection hits New York & Company stores and on July 22.

Jennifer is set to play Shug Avery in the next big Broadway run of “The Color Purple.”  The newest run will be produced and directed  by John Doyle, who received a director’s Tony in 2006 for his own Broadway debut “Sweeney Todd.”

Jennifer Hudson

In related news, Jennifer, who is a supporter and spokeswoman of the Human Rights Campaign, surprised HRC Major Donors Chris & Scott Lindsey at their gay wedding celebration at the Altitude Club at the top of the W Hotel in Dallas over the weekend.

The couple tied the knot surrounded by family and friends as part of the W Hotel’s #TurnItUpForChange events celebrating marriage equality and benefiting HRC. Check out video below.



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