When inner beauty and outer beauty become one

AJ Crimson make-up line
AJ Crimson make-up line

Wearing makeup is a personal decision. There are many reasons to wear it. Facial cosmetics can be beneficial to the skin by providing sunscreen and providing protection from the elements. Although wearing makeup will cover blemishes, it is very important to cater to one’s specific skin type and stick to a routine regimen.
This month Living Well sat down with Talya Ashford, founder and CEO of Beauty Box by Talya, for inside tips on maintaining healthy and beautiful skin.
Living Well: Why do feel wearing makeup improves a woman’s confidence?
Talya Ashford: As a woman who wears makeup and specializes in makeup application, it’s about what you want to say about yourself and an expression of how you feel. It also accentuates the positive features you have. Makeup is an accessory. It’s the extra touch to complete the look you are trying to achieve.
LW: Is it true wearing makeup protects your skin?
TA: Yes, makeup acts as an extra layer, which protects your skin from things that are naturally in the environment and some have SPF to protect from sun damage. Makeup does not ruin the skin. Lack of cleansing the skin of makeup and impurities will cause damage by not unclogging pores.
LW: How important is it to cleanse the skin after wearing makeup?
TA: It is very important to allow the skin to breath. Skin care is the first step to makeup application. First find a good facial cleanser. Pond’s cold cream is a good cleanser to try; it removes make-up, dirt, cleanses the skin and doesn’t dry the skin out. After cleansing, apply a moisturizer. Everyone should wear a moisturizer, even if you have oily skin. I recommend Embryolisse Lati-Crème Concentre. Once a week, apply a mask and exfoliate the skin. Exfoliation takes off topical textures, blackheads and dry skin. Use microround beads, not apricot or natural scrubs with sharp textures; these tend to scrape African-American skin. Any clay base mask will bring impurities to the front and tighten pores. Then apply makeup.
LW: For those who do not wear makeup, what are some good starter points to know?
TA: The best product for full coverage is, which can be, manipulate the most. Crèmes can be made as sheer or opaque and are great for all skin types.
LW: What are three important areas in which makeup can be applied and give a finished look?
TA: Eyebrows, mascara and lips. Bring attention to your eyebrows; they frame the face. Mascara opens the eyes and lipstick adds color. As a bonus, bronzer helps pull the look together. Use a 2-face bronzer; try Eman tri color red, coral, and bronze.
LW: What are some guidelines to properly sanitizing makeup and brushes?

  • Mascara is the number one culprit of eye infection. Change every 4-6 weeks and don’t pump the mascara; you’re putting air in the tube, which begins to create bacteria.
  • Eyeliners can be sanitized by sharpening or dipped in alcohol.

Makeup courtesy of Talya Ashford, founder and owner of Beauty Box by Talya, 248-504-4419.


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