DRIVEN: A tribute to multicultural achievement in the automotive industry

_MG_4675Who’s Who Publishing, powered by Real Times Media, celebrated the unveiling of  DRIVEN: A Tribute to Multicultural Achievement in the Automotive Industry on January 14.  Held at the Garden Theater, the fifth edition of the DRIVEN was celebrated by more than 650 guests representing all facets of the automotive industry as well as a host of notable personalities from the Detroit business and political arena. The event brought out the who’s who of the auto industry, from dealership owners and suppliers to the marketing arms and non-profits that have benefitted from the automotive industries participation and funding in programs and projects. The event was hosted by jessica Care moore, CEO of Moore Black Press, Executive Producer of Black WOMEN Rock!, and founder of the literacy-driven, Jess Care Moore Foundation. Project champions, foreword writer, Frank Venegas of Ideal Group and introduction writer, Alicia Boler-Davis of General Motors, were also on hand..
The festive evening concluded with an afterglow featuring hip hop legend MC Lyte. The night was definitely one not to miss.
Launched in 2011, DRIVEN is celebration of multicultural achievement in the automotive industry. Initially conceived to highlight the accomplishments of trailblazing African Americans in the industry, the program has since expanded to include multi-ethnic features. Now in its fifth edition, DRIVEN celebrates the contributions and success stories of various minority groups within the automotive industry alongside the African-American content the readers have come to expect.
Unveiled each year during year Detroit’s autoshow season, DRIVEN is a national event which draws professionals from around the country and attracts the “who’s who” of automotive executives, civic, business and community leaders who use the publication as an information and reference tool.

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