According to reports online, General Motors Cadillac division will be leaving Detroit and moving it’s luxury car brand to New York City.
“There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York,” Johann de Nysschen, the brand’s new president, said in a statement issued Tuesday announcing the move. “It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience.”
“You have to catch trends closer to potential buyers,” Adamson said. “There are more hedge fund billionaires in NYC than there are in Detroit. The team will be closer to the luxury market and luxury users.”
Cadillac will become a separate business unit. Most product engineering and design will remain in Detroit. Cadillacs will continue to be built at plants in Michigan, Texas, Canada, Mexico and China.