With the anticipated Super Bowl XLVII around the corner fans are gearing up to root between the Seattle Seahawks and the Denver Broncos. While football is the true game at the estate, General Motor’s Co, makes a recurrence to the Super Bowl. Releasing online today, GM will unveil their new Chevrolet’s 2015 Silverado HD. The newly designed Chevrolet Silverado pickup will be featured in one of two 60-second ads the Detroit automaker will air during the first quarter of Sunday’s Super Bowl game. According to Detroit News, automakers spent $92 million on 12 commercials from nine brands.
“I want to target head-turning, cultural moments that get a broad audience to reconsider what they know about Chevrolet,” remarks Tim Mahoney, chief marketing officer for Chevrolet.
Chevy will also air two ads in the post game and award the Most Valuable Player a new Silverado High Country truck. We can expect to see many big name brands from Automakers, such as Ford Motor Co., and Chrysler Group LLC.
Reference: Detroit News