2014 Driven Automotive Project Goes Multi-Cultural


Historically African American-focused project will for the first time ever celebrate the contributions and achievements of many communities of color

Who’s Who Publishing, a subsidiary  of Real Times Media has announced that, for the first time, its automotive-geared project, DRIVEN, will be expanded beyond its historically African American-focused content. Titled, DRIVEN In Living Color: Celebrating Multicultural Achievement in the Automotive Industry, the fourth edition of DRIVEN will celebrate the contributions and success stories of various minority groups within the automotive industry alongside the African American content that readers have come to expect.
As in years past, the DRIVEN project will be unveiled in conjunction with the North American International Auto Show.  DRIVEN has become one of the most significant multi-cultural events of the year in the Automotive industry and is a must attend among industry watchers and media. At the center of the project is a coffee-table publication that the automotive industry’s brightest and best achievers from diverse ethnic backgrounds. It chronicles the unique stories of multicultural automotive professionals and highlights the leaders making a major impact on the industry. DRIVEN IV will also have a robust digital presence that will live throughout the year.
To ensure a larger representation of multi-cultural professionals, Who’s Who is currently looking for corporate executives, suppliers, business owners and university educators in the automotive industry to be featured in the publication. Selected individuals receive complimentary admittance to the DRIVEN in Living Color unveiling reception which will occur in January.  The DRIVEN unveiling event attracts the “who’s who” of automotive executives, civic, business and community leaders who use the publication as an information and reference tool. The event will be held on January 15, 2014 at the newly renovated Garden Theater in Midtown Detroit. The event is from 6p-11pm and tickets are $75 (includes a copy of DRIVEN). To Purchase Tickets Click HERE.
This year’s unveiling will recognize high level individuals from the automotive industry, including Grace Lieblein (GM), Cindy Cordoba-Koziol (GM), Joya Harris (Carat), Frank Venegas, (The Ideal Group), LaTondra Newton, (Toyota), Jennifer Lowenberg, (Chrysler), Gary Gonzalez, (Gonzalez Design Group), Wendy King (Ford), and Camilo Suero (MI Hispanic Chamber).
“We are very pleased to be expanding the DRIVEN brand to showcase the accomplishments of many diverse communities in the auto industry,” says Hiram E. Jackson, CEO of Real Times Media. “There are so many people of color that have assisted in the development of the industry. We wanted to broaden the tent to share more of these incredible stories of achievement.”
This year’s DRIVEN sponsors include Ford, Toyota, and KIA.   To Purchase Tickets Click HERE.

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