Campbell Ewald near deal on Cadillac account, sources say

Advertising agency Campbell Ewald, which last week announced its decision to relocate its headquarters from Warren to downtown Detroit inside Ford Field, is in talks to pick up a major new client: Cadillac.

Crain’s has been briefed on the matter by sources familiar with the situation, but who agreed to speak only on the condition of anonymity.

A deal has not yet been finalized and financial terms have not been disclosed, but the account for the General Motors brand is believed to be valued at about $244 million annually in media billings. No timeline has been disclosed.


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